First, right click and save the photo above. Open it in PS.
Just to make life easier, lets check something. In the menus, click "View", and check to see if "Snap" has a check beside it. Then check to see if the dropdown for "Snap To" has a check next to "Document Bounds".They do, good!

Now open a new project (Ctrl+N) 400 wide 200 high, 72 dpi, RGB mode, white BG.
With your move tool "V", drag the original picture into this new one and align the upper left corners.
Grab the corner and drag to enlarge your work space and then hit the "C" key to bring up the crop tool. Out in the work area, drag and completely surround the picture with Crop Tool and press "Enter". It will crop the picture to the size we need.

Now go to the original from above and click "Image, Rotate Canvas, Flip Canvas Vertical". This turns it upsidedown.

Next, open a new document 400 wide and 400 high.
With your Move Tool "V", drag the upsidedown picture into the new 400 X 400 and align the lower left corners. Copy this layer by click dragging it to the new layer icon at the bottom of the layers palette.

(Layer 2 will act as a background fill because Layer 3, once the effects have been applied, will have unwanted transparencies.)

Click on the file that you cropped to 400 X 200. Drag the picture down into the 400 X 400 and align the upper right corners.

In your Layers palette you should have Layers 1 through 4. Click on 3 to select it.
Now click "Filter, Blur, Motion Blur". Set the angle to 90 and the Distance to 5.
Click OK.

When you close things be sure to not save the original. Its upsidedown now. Save the PSD into your working files cuz we're going to use it again. To save your creation for posting and the like, use the save for web and save it as a jpg. If you save it as a gif, I'll flunk you!